Human. Needs.

I partner with brands to spearhead innovation projects, creating both digital + spatial experiences.

My expertise involves transforming a brand's essence, strategy, and voice into compelling and emotive narratives.
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By collaborating with teams to coordinate comprehensive brand systems and cultural campaigns through the synthesis of creativity, strategy, marketing, and technology—guiding brands forward to drive growth and amplify brand recognition.  

This philosophy reflects my belief that good design transcends visual appeal; it must engage both the brain and heart—the vast landscape of human emotions + desires.

Q & A

‍DESIGN HERO?
Sal Bass. “Design is thinking made visible”
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FAVORITE TELEVISION BINGE WATCH?
Peaky Blinders
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FAVORITE BOOKS?
The Story of Civilization, Persuasion

WHAT'S YOUR SUPERPOWER?
Non-linear thinking/perception

FAVORITE MOVIE?
2001 Space Odyssey
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FAVORITE FINE ARTIST?
Leonardo da Vinci
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FAVORITE BEVERAGE?
Coffee
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FAVORITE FREE TIME ACTIVITIES?
Cycling, Painting, Sculpture
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IF YOU WERE NOT A DESIGNER?
Archeologist during the 1800s

ONE GOOD THING?
Following the gut—the wisest advisor
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