I'm Sato Bon, a Full-Stack Design-Forward AI Architect.
I help tech companies and founders reposition their brands and products for where the market is heading, leading end-to-end across brand strategy, positioning, product design, digital experiences, and immersive experiences, from early-stage startups to Fortune 500s.
Based in the San Francisco Bay Area and open to fractional engagements.
I designed and built Orryon, a full-stack personal AI concierge.
This hands-on building experience is what allows me to bridge brand strategy with intelligent product experiences in a way that feels both visionary and practical.
PROJECTS
Augmenting humans through collaborative robotics
Rebrand and website supporting investor readiness.
The brand had been positioned like a legacy construction company, not a robotics startup built for the age of AI. The rebrand and website modernized Canvas for investors and the tech market.
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Distilling fractured health data into clear, actionable insight
Rebrand and product design supporting a $57M Series B close.
Clarify was preparing to raise capital, but the brand and website had not kept pace. The rebrand aligned every touchpoint with making the disconnected feel coherent.
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Stakeholder intelligence app for internal advocacy teams
End-to-end product design for an internal stakeholder intelligence platform.
Chevron’s field advocates needed government context scattered across public sources in one place. The app unified official profiles for faster prep and more informed engagement. Deployed internally; not publicly released.
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Tech-forward rebrand for a peer-to-peer lending platform
Distinct market presence in a category still visually defined by banks.
Prosper’s brand had begun to look like banking-era fintech. The rebrand gave the platform a fresher, more vibrant identity, distinct from competitors still borrowing from institutional finance.
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Immersive experience for a $2B university fundraising campaign
Experiential design for Transforming Tomorrow, a $2B campaign engaging thousands of alumni, donors, and partners.
Donors needed to feel Georgia Tech’s ambition firsthand. An immersive environment helped them see talent and technology on display, deepening commitment to the $2B campaign.
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Environmental design for Dreamforce, the conference that takes over San Francisco
Environmental design for Dreamforce Expo, attended by more than 170,000 people across San Francisco.
Dreamforce draws brands, investors, customers, and industry leaders to a city-wide conference built for learning and connection. Environmental design gave the Expo a clear backbone across venues, partnerships, and activations.
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Leadership summits to align a legacy tech retailer with technology-forward thinking
Confidential C-suite summits and editorial collateral supporting brand restrategization.
A legacy mindset starting in the C-suite was shaping store teams and customer experience as sales came under pressure. Summit experiences and editorial systems helped leadership align around technology-forward thinking.
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