I'm Sato, creative director & builder. I build brand systems, product surfaces, environmental experiences, and AI-powered products end to end while keeping the person on the other side in mind.
Founders and brands come to me when story, quality, coherence, and beauty + taste matter. I set the parameters, curate + iterate ruthlessly, and elevate the work beyond what's competent.
I've built companies, shipped products, and led work for startups to Fortune 500.
Based in the San Francisco Bay Area, I also ship my own work end to end, like Orryon, a personal AI concierge.
Best Buy
Canvas
Chevron
Clarify Health
Financial Force
Georgia Tech
Google
Meta
Nantworks
Prosper
Salesforce
Sephora
Vizio
Walmart
MindsInSync
Some strategy engagements not shown per client agreement.
This is how we partner
I take on a few clients at a time. Brand, systems, environment, product, or a build that has to ship. Story, quality, coherence, and beauty + taste in all its forms as the north star.
The Focus
A focused burst of senior creative.
We define the work, then we define the time. One clear problem. One tangible deliverable you can put in front of people: brand teardown, environmental concept, product surface, prototype, or similar.
I design the full system, then build and ship it end-to-end: brand, product, or AI-powered experience. Senior taste, judgment, and execution. One person, start to finish.
A creative director on call for the work that needs a powerful story, quality, and beauty + taste. We design the working rhythm together, then async review of what you execute. Ideal when you want a senior partner across story, brand, product, and build, whether the work is one piece or the full arc.