Energy Advocacy

Chevron needed to create a digital product for their Influencers to make the communication process as seamless as possible with their Stakeholders.
‍
The challenge was to develop a data-driven product that is both simple and efficient, powerful yet not complicated, and trustworthy, aligning with the existing brand and its values for on-the-go influencers.

Process: Encompassed end-to-end design, from strategy to visual design, including ideation, wireframing, prototyping, and testing. User research led to a scroll layout design, inspired by apps that influencers frequently use, aimed at simplifying the user experience and accelerating onboarding. By familiarizing the interface, the design minimizes the learning curve, saving time and effort for influencers, providing them instant access to all stakeholder information at their fingertips.