Canvas

Augmenting Humans through
Collaborative Robotics

Canvas is a collaborative robotics company in construction, building machines that augment skilled workers on the job site.

The brand had been positioned like a legacy construction company, not a robotics technology startup built for the age of AI.

The rebrand modernized Canvas for a tech environment: innovation-forward positioning with warmth and humanity across wordmark, color, typography, product UI, and digital experience. The work supported investor readiness.

Capabilities + Roles

Creative Direction
Art Direction
Brand Strategy
Design
Brand Refresh
Copywriting
UX / UI
Visual Design
Interface Design
Website

Reposition | Define

The brand had read like legacy construction. We rebuilt it as a robotics company: wordmark, color, typography, and voice built for investors and the job site.

Augmenting humans

Field-ready

Built for the job site

Collaborative robotics

Display type sets the voice; interface type carries the work.

Display

Metropolis

Headlines, brand expression, and environmental graphics across print and digital.

Inter

Product interfaces, navigation, forms, and long-form copy at every scale.

About

Metropolis and Inter form the Canvas type system: display type for headlines, brand, and marketing; interface type for product UI, documentation, and digital touchpoints. Together they balance geometric confidence with screen legibility across construction robotics and collaborative technology.

Canvas Blue

Construction Red

Black

Light Gray

White