Prosper

Your Financial
Needs Made Easy

Prosper is a peer-to-peer lending platform connecting borrowers and investors outside traditional bank channels.

Much of fintech still borrows from institutional banking: conservative palettes, corporate typography, and trust built through seriousness. Prosper’s brand had begun to read like the category, not like a technology company reshaping how people borrow and lend.

The rebrand gave Prosper a tech-forward, vibrant identity carried through voice, typography, color, photography, and graphics across web, campaigns, HQ environments, and product touchpoints, establishing a distinct market presence in a category still visually defined by banks.

Capabilities + Roles

Brand Strategy
Brand Identity
Research & Analysis
Brand Development
Brand Expression
Brand Guideline
Experiential Design
Environmental Design
Books & Editorial
Art Direction
UX / UI / Visual Design

Break | Define

Prosper had begun to read like traditional banking, not the future of banking. We broke from conservative category cues and defined a vibrant system: logo, color, type, and voice built for a tech-forward company.

Primary Colors

They embody our brand personality with flair and, more specifically, represents the optimism, motivation and pride of our customers.

Rubine Red

Orange

Gray

Space grey

Prosper White

Rubine Red

Orange

Prosper Black

Secondary color

A warm supporting palette for UI, graphics, charts, and campaign applications. Primary colors remain the hero in all brand communications.

Coral Red

Bright Orange

Pink

Teal

Green

Chartreuse

Sans Serif Font

REGULAR UPPERCASE

Helvetica Neue

regular lowercase

BOLD UPPERCASE

LIGHT UPPERCASE

OBLIQUE UPPERCASE

bold lowercase

light lowercase

oblique lowercase

Designed in 1957 by Max Miedinger and Eduard Hoffmann at the Haas Type Foundry, Helvetica is one of the most widely used typefaces worldwide. Known for its modern look, Helvetica is a versatile choice made up of simple shapes based on geometric shapes & streamlined design with uniform stroke widths.

Click Button Click Button

Modern • Classic • Clean

based on geometric shapes
streamlined design with
uniform stroke widths

It’s not just what you say,

it’s how you say it.

Be Human

Our voice isn’t institutional or machine-like. Any interaction with us should feel like talking to a trusted colleague who explains things in an open, conversational, unpretentious manner.

Be Optimistic

Our voice is a can-do voice. We believe, with the right products, our customers can take on personal finance. We’re helpful, positive and encouraging.

Be Inspiring

We energize our customers around the issue of getting on top of their finances. We bring out the feeling of satisfaction and pride that comes from taking action.

Be Candid

We always include important information up front and not hidden away in mountains of fine print. We anticipate questions and concerns proactively. Our style is the opposite of tricky.

Live | Everywhere

The identity had to travel. Photography, product, campaigns, internal events, and HQ environments carried the same energy across every channel.

No matter who you are,

you can Prosper.

Sales Kickoff

Welcome

View the Agenda

Welcome to the Prosper Sales Kickoff. This week is about celebrating our wins, aligning on our goals, and building the momentum we need to win in market together. I am proud of what this team has accomplished and excited for what we will achieve in the year ahead.