Align | Lead
Best Buy needed leadership aligned on a technology-forward story before it could reach store teams and customers. We designed C-suite summits and editorial systems that gave executives a shared language for brand reinvention.
Best Buy
Best Buy is one of America’s most recognizable retailers, built on selling technology in stores. Yet the company had been slow to adopt the technology-forward mindset its customers already lived in.
Sales were under pressure as the market shifted. The gap was systemic: a legacy mindset starting in the C-suite was trickling down to store teams and shaping how customers experienced the brand. Restrategizing had to begin at the top.
A series of C-suite summits were designed to start that shift: summit experiences, preread materials, and editorial systems that gave leadership a shared foundation for brand reinvention. Strategy and outcomes remain confidential.
Capabilities + Roles
Strategy
Brand Expression
Branding
Experience Design
Information Design
Books & Editorial
Illustration
Visual Design
Best Buy needed leadership aligned on a technology-forward story before it could reach store teams and customers. We designed C-suite summits and editorial systems that gave executives a shared language for brand reinvention.
