Energy
Advocacy

Chevron needed to create a digital product for their Influencers to make the communication process as seamless as possible with their Stakeholders.

The challenge was to develop a data-driven product that is both simple and efficient, powerful yet not complicated, and trustworthy, aligning with the existing brand and its values for on-the-go influencers.

The process encompassed end-to-end design, from strategy to visual design, including ideation, wireframing, prototyping, and testing. User research led to a scroll layout design, inspired by apps that influencers frequently use, aimed at simplifying the user experience and accelerating onboarding.